How to Help
Cause Marketing
According to a recent study:
- 83% of Americans say that companies have a responsibility to help support causes
- 92% have a more positive image of a company that supports a cause they care about
- 87% are likely to switch from one product to another (price and quality being equal) if the other product is associated with a good cause, an increase from 66% since 1993
At Colorado Neurological Institute, cause marketing makes a difference in the fulfillment of our mission. Cause marketing refers to targeted marketing campaigns that strategically align corporations and businesses with a specific cause their customers care about. The campaign is geared toward increasing sales, with a portion being donated back to Colorado Neurological Institute. It's a win-win for both CNI and your company; CNI benefits from the proceeds, while your business benefits from sales!
To integrate values and social issues into brand equity and identity, cause marketing programs drive loyalty, differentiate companies from their competitors and enhance credibility, while simultaneously raising funds that directly benefit a worthy cause like CNI.
Your company can enhance your brand through a targeted marketing campaign by partnering with Colorado Neurological Institute today.
Contact Us
For more information about how your company can strategically align with Colorado Neurological Institute, please contact Amanda Mogab at amogab@thecni.org or 720-974-4094.
|
